Top 5 Ways to Explore Twitter Trends to Grow Your Brand

Twitter is one of the most influential mediums for any business to engage with its audience, build brand awareness, and stay ahead of the competition. One could connect with the current conversation by browsing Twitter trends and joining in to reach newer audiences to build up the social media presence. Be it working with a social media marketing agency in Kolkata or handling all your digital efforts on your own, knowing how to use Twitter trends could be really beneficial.

Below are some of the strategies to help you effectively explore Twitter trends and increase your brand.

1. Look out for Trending Hashtags Every Time

Keeping watch on trending hashtags is not just essential but a key to staying updated and making progress on what’s popular on Twitter. These hashtags mirror real-time discussions and, in turn, offer you insights into precisely what your target market is discussing. If you manage your trends, you will know topics that matter and hence contribute towards your brand, joining in on the conversation.

For example, if an industry-related hashtag is trending, make sure to develop a post relevant to the trend providing value, engaging users, and softly selling your brand.

2. Join Twitter Chats

Twitter chats are scheduled conversations that take place on a network, typically based on a particular hashtag. In participating in those real-time activities, you get a chance to dem­on­strate your expertise, engage with a community, and raise awareness of your brand. Engage in the most relevant Twitter chats related to your industry/niche with insightful comments, answers to questions, and engagement with others.

Partner with a reliable digital marketing agency in Kolkata to identify the right Twitter Chats to engage in and develop a strategy on how to maximize engagement.

3. Create and Advertise Your Hashtag

Making a branded hashtag can work magic in getting the ball rolling with regard to your brand and encouraging UGC. When you launch a new campaign, product, or event, think up a unique hashtag and promote it on all your marketing channels. Encourage your audience to use the hashtag when posting about your brand on Twitter. This strategy gives them more visibility and creates great user-generated content that can be repurposed to build your brand’s social proof.

4. Engage Your Audience with Twitter Polls

Twitter polls give you a funny, engaging means to reach your audience while gathering information. Setting up polls on relevant themes will help you trigger discussions, boost engagement, and give you valuable feedback from your followers. Suppose that there is some new trend hitting your niche; you can create a poll seeking audience opinion regarding this. It would prove not only that your brand is updated with the latest trends but also show people that you are a brand that genuinely cares about the opinion of the audience.

5. Understand Trends Using Twitter Analytics

Twitter Analytics provides you with insights about your account performance and information on trends and hashtags contributing to the most engagement. Analyzing this information will help in learning which topics really engage your audience so that you can adjust your content strategy according to such areas. Knowing what works and what doesn’t can make your tweets more powerful, drive Twitter marketing optimization, and build your brand presence on the site.

To sum up, the best way to grow your brand on Twitter is through researching trends so that you can participate in real-time conversation and extend your audience. Be it handling digital presence by yourself or taking the help of a digital marketing agency in Kolkata, these tactics will definitely help you gain better visibility, authority, and engagement for your brand on Twitter.