New TRAI Rules (DLT)
The New DLT (Distributed Ledger Technology) Rules were introduced in India in 2021 by the Telecom Regulatory Authority of India (TRAI) to curb unsolicited commercial communication or spam messages. These rules apply to all entities that send commercial communication or messages to customers, including telemarketers, advertisers, and businesses.
Under the new rules, all telemarketers and businesses must register with the telecom service providers, and they must comply with the new regulations. They must also authenticate and verify their customer databases, and only send messages to customers who have explicitly opted-in to receive such messages.
In addition, the new rules require all messages to include a unique sender ID, which can be used to identify the sender of the message. The rules also mandate the use of blockchain technology for recording and storing customer consent, which helps to ensure transparency and accountability.
The implementation of the new DLT rules is aimed at protecting consumers from spam and unsolicited messages and providing them with greater control over the messages they receive. It also provides a framework for businesses to engage with customers in a more responsible and effective manner.
