Top 20 Content Marketing Tools You Can Use in 2024

Content marketing has grown as one of the important modules of digital marketing, where brands in this era engage their target audience with content that stands out in value and expressiveness. A good digital marketing agency in Kolkata will use the right tools to heighten your content marketing efforts. In this article, we will talk about the best 20 content marketing tools you should use in 2024 to strengthen your strategy.

1. HubSpot

HubSpot would be a useful tool due to its combined integrative applications for content creation, SEO, and analytics. It contains all in one suite for a harmonized approach.

2. BuzzSumo

BuzzSumo is quite resourceful in the identification of popular trending topics and articles in your niche, hence quite useful when doing research on content and influencer research.

 3. Ahrefs

Ahrefs is a powerful SEO content marketing tool that supports you in terms of keyword research, backlink analysis, and identification of content gaps to boost your content’s search engine performance.

4. Canva

This design tool will help you or any content marketing agency in Kolkata in designing amazing visuals within your content, even if you do not possess graphic design skills.

5. Grammarly

Grammarly helps you ensure that the content is grammatically correct and stylistically uniform, which augments its readability and professionalism.

6. Trello

Trello does all the mechanical work to keep working effectively, organically, and cohesively in one place. Shared and tracked across your team, all in one place.

7. Hootsuite

Hootsuite is a social media management tool that lets you schedule and monitor all your media posts. This ensures that the content is shared at the right time, consistently.

8. CoSchedule

A marketing calendar that helps plan, publish, and promote your content on a wide scale, keeping your projects in line with your calendars.

9. SEMrush

It provides a wide range of keywords and competitor analysis tools to help in content optimization to ensure high ranks for any content created.

10. Google Analytics

Offers insightful information into sorting out the performance of your website and basically helps in understanding the audience while measuring your content’s effectiveness.

11. Yoast SEO

Content optimization is best for search engines for WordPress using the Yoast SEO plugin.

12. MailChimp

A platform for email marketing that allows its users to create and send out email campaigns using email acquisition tools while helping businesses identify valuable insights into their business that can be used for nurturing clients.

13. ContentCal

A content calendar tool that assists in content strategy, content organization, and publication across numerous platforms to ensure consistency.

14. SurferSEO

Analyze the SERP top-ranking pages for your target keywords; actionable recommendations to optimize your content for better rankings

15. BuzzStream

It is designed to make outreach management for any given campaign easy. The platform helps you build relationships with influencers and earn backlinks.

16. Narrato

It offers a content creation and collaboration platform that unifies and streamlines the overall process for effortless project and team management.

17. ClearVoice

ClearVoice connects you with freelance writers and manages your entire content project.

18. Loomly

Loomly is a social media management tool that helps people create, plan, and schedule content strategy for social media, thus saving you some worry and allowing you to create more.

19. AnswerThePublic

AnswerThePublic automatically asks questions for you and spits them out, providing insight into what questions are asked in a market or niche.

20. Hotjar

Hotjar provides heat maps and behavior analytics, enabling one to get more insight into how users interact with your content to find the weakest points.

To sum up, with the right tools at your behest, content marketing in digital marketing takes a new leap. A reliable content marketing agency can manage and optimize content with the correct tool to make the process more comfortable and systematic. Adopt these tools in 2024 to keep ahead of your competition and meet your content marketing objectives.