7 Ways to Compare Keywords to Pick the Right Ones
Your digital marketing exercise will only bring results, provided you have picked the right keywords. Whether you are a digital marketing company in Kolkata or a small business owner, choosing the right keywords will help you in increasing your online visibility and lead generation. Here are seven different ways to compare keywords so that you’re able to select the right set for your campaign.
1. Understand Your Audience
What you will need to do first to ensure that you have found the right keywords is to know your audience. Understand their search patterns and preferences and the terms that most likely resonate with them for whatever goods or services you would be selling. Some of the tools to use under this bracket include:
2. Use Relevant Tools for Analysis
Use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz to further mine keyword ideas, check search volumes, and gauge competitiveness. For example, a PPC agency in Kolkata may be attuned to the fact that some local phrases have desirable search volumes coupled with low competition to use these phrases as target keywords for their campaign.
3. Analyze Competitor Keywords
Researching your competition can help you derive a lot of insight from their keywords. Run their URL through tools like SEMrush and find out for which keywords your competition is ranking in the SERPs. Such research will present openings and bring about opportunities for you to capture those rich, valuable keywords which, for one reason or another, escape your competitors.
4. Evaluate the Keywords’ Difficulty Levels
All keywords are not easy to rank for. Keyword difficulty is a metric that helps in understanding how difficult it is to rank for a particular keyword. There are potential tools that provide keyword difficulty scores and will help you prioritize those keywords which have a balanced mix of search volume and ranking difficulty. This way, you are sure to target only accomplishable and worthwhile keywords.
5. Focus on Long Tail Keywords
Long-tail keywords, on the other hand, are the longer and more specific phrases that don’t have a high search volume but manage to bring a higher conversion rate. Sometimes less competitive themselves, these longer-tail keywords might lead the process of attracting very targeted traffic..
6. Focus on Long-tail Keywords
Search intent is very important. Search intent helps derive if the user is trying to navigate to find information or is trying to transact or is trying to find some business while in the search process. Align your keyword strategy with the search intent to make the traffic you attract convert better.
7. Monitor and Adjust Your Strategy
Keywords do not perform steadily. Always monitor your keywords using the tools from Google Analytics and Search Console. Monitor metrics such as the click-through rate, conversion rate, and bounce rate. Really, this is where you get a deep feel for how your keywords are performing. Make adjustments to your strategy using this data in ongoing efforts to always turn in a higher performance.
To sum up, selecting the right keywords is an ongoing and dynamic process requiring deep knowledge of your audience, thorough research, and continuous monitoring. There are seven ways to fuel your keyword selection process and boost your digital marketing results. Here at Turain Software Pvt. Ltd., we are a top SEO services provider in Kolkata, India, perfectly suited to address your needs in the exact way possible. Ensure you reach out to us for more information on keyword solutions and to optimize your online potential.
